Friday, October 12, 2012

Magazine Cover Tidbits

There were a few questions in class yesterday that prompted me to give a few more tidbits of advice for the magazine cover design.

1. If you're comfortable printing to a larger size ( tabloid) and trimming on the crop marks, feel free to do so. However, if you don't understand completely or want to wait till class starts, we can do them together.  Either choice is fine.

2. For many magazine logos, there exists vector versions of their logos which can scale infinitely and be edited (if needed) in Illustrator. Brands of the world is a great resource. However, not all are there which means you might have to Google the logo. Once you receive the search results, view by "Images" and look for the vector or largest version there is. For print projects like magazine covers, large is always better. Lastly, if you're making up your magazine or can't find the logo, try and typeset it the best you can.

3. The same goes for images - the larger the image or picture, the better.

4. The easy part of any magazine cover is the image and logo. What makes a really great design is how the other type elements are treated. Research and look carefully at other alike magazines and notice how they structure the type, what colors they use and most of all, how the type works with the image. If you find a great image that doesn't work with the type, find a new image....even if you love the one you have...if people can't read the type, it's not a successful cover design.

5. Design is an organic process. The instructions I put in the lecture are pretty accurate but not perfect. Use common sense or make an executive decision if something's not clear to you. Of course, you can email me and/or the TA at any point with questions.

The sketches and ideas I reviewed yesterday were really tight. This should be a great piece for you to both build your portfolio with as well as solidify the basics of InDesign.

Thx
Scout


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